Hello, I'm Sapphire Stream

I was responsible for delivering UI designs from previous work with the PRA. The tested solutions of an earlier project phase were designed with new brand guidelines to align with the new Bank of England branding applied to the PRA.

I worked with a cross-functional team to architect, wireframe, and user test a refreshed design and functionality for the PRA Rulebook to bring this in line with Bank of England branding.

Engaged remotely with MSD, a global pharmaceutical company based in Hertfordshire, as an embedded UX Consultant on two cross-functional teams within the Specialty Care Business Unit. In addition to continued engagement with the teams to help them develop their UX practice within the organisation, I also developed a way to review and initiate a collaborative design practice when everybody worked from home. During my engagement, I helped the teams understand UX documentation, such as user flows, content audits, and wireframes and how to work with UX within their agile teams, which I started with the teams the previous year when I worked with Specialty Care. I also introduced user research alongside one team's design practice within the business unit by auditing their sales aid, creating a functional prototype, and testing it remotely with the sales team.

MSD, a global pharmaceutical company based locally in Hertfordshire, introduced Agile working into some of their marketing teams across the business. As part of a digital transformation project within MSD, as a User Experience Consultant, I was engaged to bring a UX Design practice into three different brand teams. Developed content audits for existing marketing materials. Created user flows and campaign journeys for multiple channels. Designed low fidelity wireframes and took these to pixel perfect UI designs using Sketch and InVision. Engaged with the brands to create quality research initiatives with their customers, and surveyed and spoke with salespeople on the ground to get the closest customer insights. Successful in collaborating with an extended team of analysts and developers embedded into the core marketing teams, bringing to MSD a customer-focused digital process.

Summit, a retail-focused marketing agency located in Soho, required additional UX Design resource for their client, Inchcape. The project was working with Subaru in Australia to design and implement an e-commerce solution for new vehicle purchases. I was responsible for creating detailed, high fidelity prototypes, using Axure, for demonstrating to the offsite developers the system requirements.